Facebook Business Manager – A Savior or Dilemma?
Are you looking to advertise on Facebook?
If you are an agency who is handling myriad of client’s accounts, know that things can get worse without using a helping hand. It can be a nightmare. Luckily, in 2014, Facebook developed a tool called Facebook business manager to solve all these problems. This tool allows you to work on all your assets from a single place. It makes advertisement on Facebook doable, faster and better. In fact, it is a solution for all those agencies and large-scale companies who are managing various Facebook pages and ad accounts. Just a click is needed to add new people to ad accounts and pages.
Why Create A Business Manager Account?
Whether you are small business owner or large, it’s appropriate to create a business manager account in following cases.
Case 1 - When Your Business Has a Marketing Team
For instance, your organization has hired more than one designated person to advertise on Facebook including Instagram business presence.
Case 2 - When Your Job Is To Keep an Eye on Multiple Assets
If you are accountable to manage several Facebook pages, ad accounts and apps, then you must utilize business manager tool.
Advantages and Disadvantages of Using Facebook Business Manager
As compared to in-house agencies, Facebook business manager keep your data organized by having all data and assets in a single place. It’s a central hub where businesses can maintain control of everything and securely handles user access to the appropriate credit lines and designated personnel. However, there are many concerns reported by users as well. According to some marketers, the process to set everything up is quite time consuming. First you are needed to create a Business account, and then you have to add the page, then your ad account, your staff members or page admins. Also, it’s essential to read the fine print to get the idea of everything. Despite of the fact that it’s one time process, it will still be a time-consuming chore.
Many social media managers have also reported concerns with use of business manager. A few of them stated that they lost the power of their admin rights. Apparently, it happened because Facebook shut-off their business account for no valid reason. However, this problem usually arises when advertiser try to make a switch from personal account to business manager account.
Another drawback of using Facebook Business Manager is that it has made it almost impossible to delete any ad account you have claimed to be yours or added to your business manager. Apart from it, it’s also a headache to remove pages from business manager. In addition, Facebook business manager is extremely buggy. This mega tool also doesn’t allow you to pre-plan shared posts.
Tips To Get the Most Out Of Facebook Business Manager
Facebook business manager is a must know tool for those who intend to operate and manage Facebook pages, audiences, pixels, product catalogs, ads, and other assets for their clients. The business manager tool is free, easy step-by-step process and authorize you as an advertiser.